32

Understanding SEO: How to Improve Your Website’s Visibility

SEO refers to making it simple for websites like Google to discover and present your site to online users. Strong SEO guarantees more people see your website when they use search engines.

Here’s Why You Should Care About SEO

When someone aims to buy something or find information, a search engine is the tool they use. More people will come to your website and make purchases if it appears on the first page.

Guide on Improving Search Engine Optimization

• Use Keywords: Put terms your customers search for in page titles, descriptions and on your web pages.
• Your Website Should Contain High-Quality Content: Ensure that website content answers the questions of visitors clearly.
• Optimize Images: Write clear file names for your files and include alt text on each image.
• Make It a Priority to Have Your Website Work Well on All Devices: Ease of use and speed for a website are key to improved search engine ranking.
• Get Backlinks: The more trusted websites link to yours, the higher your SEO will be.

How to Get Started

• Use basic phrases and place headings where needed.
• Help visitors to your website by organizing all the information simply and clearly.
• The information on your site should be refreshed from time to time.
• Check your site’s performance with help from Google Search Console.

Many People Often Ask These Questions

What does SEO refer to?
When you do SEO, your site’s rankings in search results improve.

How much time should be given to SEO?
It may take some time, but you reap the rewards for a long time.

Can I manage SEO by myself?
Indeed, it is possible to do basic SEO with no special training.